Corporate Diplomatic Partner for Global Expansion — Brooch Associates

International Expansion  ·  Global Partnerships  ·  Cross-Sector Alliances

Every leading brand has a growth opportunity.
Those that endure have a Diplomatic Partner.

Brooch delivers the diplomatic layer for organizations expanding into new markets, building large-scale initiatives, and amplifying their reputation with fresh audiences.

The Corporate Diplomat

Elizabeth Linder's central leadership insight, drawn from experience inside some of the most consequential international expansion strategies in the history of corporate America, is deceptively simple: Organizations that invest in diplomacy will rise above the rest.

"The discerning client's central problem is not brand awareness. It is cultural legibility, the ability to enter a new market and be welcomed by the people who actually shape it."

The Practice

Engagements

Global Diplomatic Partner
Bespoke Retainer
Brooch provides the diplomatic layer for organisations expanding into new markets or launching large-scale new initiatives, effectively deploying as an office of bespoke diplomacy to run the relationship architectures to support our clients in landing their initiatives and market entry strategies with grace.
Executive Leadership Advisory
Retainer · Advisory
Brooch offers executive leaders discreet advisory services. We coach executives on media and presentation training, serve as a sounding board and strategic thought partner on navigating decisions, and offer guidance on cultural and political intelligence.
Curated Experience Architecture
Project · Series
Carefully choreographed immersive experiences at exclusive venues, bringing together a precisely curated guest list to advance a defined strategic purpose.
Institutional Presence

Brooch's Global Footprint

Chatham House
Elizabeth Linder and Jolana Vainio co-founded and co-Chair the St. James's Roundtable at Chatham House. Now in its ninth year, the Roundtable is Chatham House's newest membership tier, hosting geopolitical salons in our members' stylish London homes throughout the year.
Kinross House
Brooch Associates powers the Kinross House Meetings, discreet gatherings dedicated to Track 2 diplomacy hosted at the historic and beautifully-appointed Kinross House Estate in Scotland. Elizabeth Linder serves as Director of the Meetings and has personally Chaired each gathering since their inception in 2016. The Meetings are generously underwritten by the Fothergill family.
Albright Stonebridge Group
Elizabeth Linder serves as a Senior Advisor to the Albright Stonebridge Group, one of the world's leading geopolitical advisory firms founded by Secretary Madeleine Albright in Washington, DC.
US Department of State
Elizabeth Linder served as a lead instructor for TechCamp, the U.S. State Department's leading public diplomacy initiative. The program design spanned Ukraine, Kazakhstan, Morocco, Iraq, and Lithuania, connecting entrepreneurs with cutting-edge private sector technologies.
Berry Brothers & Rudd
London's oldest wine merchant, Berry Brothers & Rudd, curates a robust program of events for its customers. Brooch created, choreographed, and led the U.S. History and Wine series in the historic “Long Room” at Pickering Place, London. From the wines of Thomas Jefferson's cellars to the wines of the Wild West, each dinner brought together music, menu, attire, and historical content to create a unique experience for guests. There may have been a bit of line dancing in the cellars under the streets of London, but we certainly couldn’t confirm or deny…
Artvisor
In partnership with Artvisor founder Piero Tomassoni, Brooch advises clients on legacy creation through cultural diplomacy. By producing bespoke initiatives designed for each client’s unique background and interest, we support meaningful societal resilience while investing in the long tail of beauty and elegance.
Panama Tourism
As Global Policy Advisors to Panama tourism, Brooch Associates charted global partnerships and domestic alliances to support the national strategic development plan, produce an internationally-affirmed Declaration for sustainable tourism, and deliver a stakeholder engagement campaign at the Smithsonian Museum in Washington, DC.
Trilogue Salzburg
A convener of policy dialogues centered around the iconic Salzburg Festival, the Salzburg Trilogue regularly invites Brooch Associates to contribute. Chaired by former Chancellor of Austria Wolfgang Schüssel, the Trilogue draws together experts from across academia, business, policy, and philanthropy to produce recommendations to European Union member states. Elizabeth Linder's contributions have ranged from the future of corporate diplomacy — which became the manifesto upon which Brooch Associates was founded in 2020 — to disruption vs. innovation in governance and leadership in the age of the social media-connected citizen.
Medicines for Malaria Venture
Elizabeth Linder is in her seventh year of service on the Board of the Bill & Melinda Gates Foundation-funded Medicines for Malaria Venture, a global health initiative focused on developing antimalarial treatments for the world's most vulnerable populations. Elizabeth's Board contributions focus on navigating geopolitical issues, strengthening the organization's voice in diplomatic circles, and advising MMV's executive leadership team on strategic communications and external affairs.
Ditchley Park
One of the United Kingdom's finest stately homes, Ditchley Park is home to a leading set of programming structured around the core themes of Geopolitics, Democracy, Technology, and Energy. Brooch is a regular contributor to Ditchley Conferences and Elizabeth served two terms on the Foundation's Programme Committee.
Facebook / Meta
At the dawn of the social media era, Elizabeth served as Facebook's first “Secretary of State”, founding and building the Politics & Government division for the Europe, Middle East & Africa region out of the company's London office. She advised government officials at the head-of-state and national levels, as well as international organizations and diplomats.
Google / YouTube
Shortly following its acquisition of YouTube, Elizabeth joined Google's Global Communications and Public Affairs division. Working from both Google's Mountain View, California HQ and YouTube's San Bruno, California HQ, Elizabeth contributed to the shaping of YouTube's “coming of age” moment, when the platform transitioned from startup to global powerhouse.
Princeton University
Elizabeth is an actively-involved alumna of Princeton University, where she received her BA in French & Italian and served as the Director of Speakers for the American Whig-Cleosophic Society. Brooch Associates supports Princeton University student summer interns at our offices in London, Coral Gables, and the Napa Valley.
Work with Elizabeth

Begin a conversation

Direct enquiries welcomed for advisory engagements, speaking bookings, and media appearances.

contact@broochassociates.com
FAQ

Frequently Asked Questions

What is a Chief Diplomatic Officer and what does one do?

A Chief Diplomatic Officer is the executive responsible for managing the relationship architectures that determine how an organization lands in new markets, with new partners, and across cultural and political lines. Brooch delivers the diplomatic layer — the structured program of stakeholder engagement, alliance-building, and cultural intelligence that sits beneath an organization's public face and drives whether it earns trust or loses it. Elizabeth Linder originated the role and remains its sole practitioner at the advisory level.

How is corporate diplomacy different from government affairs, PR, or marketing?

Government affairs focuses on legislative and regulatory relationships. PR manages reputation in the press. Marketing moves product. Corporate diplomacy does none of these things — it builds the human infrastructure that makes all of them possible. Brooch works at the level of relationships between institutions, governments, cultural gatekeepers, and potential partners, ensuring the people who matter to an organization's growth have been reached, understood, and cultivated before a deal, a market entry, or a reputational moment requires them.

When does an organization need a diplomatic partner like Brooch?

Organizations typically engage Brooch when entering a new international market, broadening a stakeholder base, navigating a reputational inflection point, or building alliances that require cultural and political intelligence beyond what an internal team can supply. Brooch works on bespoke retainer, deploying as an embedded office of diplomacy within a client's growth strategy.