About Our Founder
Elizabeth
Linder
"Elizabeth Linder is not, at bottom, a consultant who happened to work at Facebook. She is someone who has spent her career watching what happens when institutions treat relationship-building as a cost centre rather than a strategic function."
Elizabeth Linder
Biography

The Practitioner

Elizabeth Linder has been at the forefront of modern corporate diplomacy since the dawn of the social media revolution , representing U.S. and international firms at the head-of-state, ministerial, and national political levels across 56 countries.

The originator of the Chief Diplomatic Officer role, she founded Brooch Associates to bring intellectual firepower and diplomatic fluency to organisations navigating international expansion. Headquartered in London with offices in Coral Gables and the Napa Valley, Brooch operates across two complementary practices: a corporate diplomacy advisory and an experiential division, Experiences by Brooch.

Elizabeth began her career at Google and YouTube before joining Facebook, where she served as the company's first "Secretary of State," founding and building the Politics & Government division across the Europe, Middle East & Africa region. She was a first-person witness to the full arc of what happens when disruption mythology becomes corporate doctrine. The CDO concept is the alternative she built in response.

She later led the nation branding division at Beautiful Destinations, working with Ministers of Tourism from Panama to Morocco, Jamaica to the European Union. She is a Princeton graduate and holds a Distinction in the Wine & Spirits Education Trust Exam, having led wine education salons at Berry Brothers & Rudd, London's oldest wine merchant.

Academic & Professional Credentials

Where Elizabeth Was Trained

Princeton University

BA  ·  French and Italian  ·  Phi Beta Kappa

Google / YouTube

Early career  ·  Communications strategy, Mountain View & San Bruno (2007–2009)

Facebook / Meta

Head of Politics & Government, EMEA  ·  57 countries (2008–2022)

Chatham House

Co-Chair, St. James's Roundtable  ·  London

Kinross House

Director, Track Two Diplomacy  ·  Scotland
Career Arc

Fifty-Six Countries, One Practice

2007–2009

Google / YouTube

Mountain View and San Bruno. Communications strategy during YouTube's coming-of-age moment. Working directly with company co-founders and the growing executive bench.
2008–2022

Facebook / Meta

Founded and built the Politics & Government division for EMEA across 57 countries. The company's first "Secretary of State." Partnered with Royal Households, NATO's Public Diplomacy unit, the U.S. State Department, and national-level ministries across Europe, the Middle East, and Africa.
Post-2022

Beautiful Destinations

Executive Director. Built the nation branding division. Working with Ministers of Tourism in Panama, Egypt, Morocco, Jamaica, BrandUSA, and the European Union.
2020–Present

Brooch Associates

Founder and Chief Diplomatic Officer. Corporate diplomacy advisory and experiential practice serving luxury, technology, philanthropic, and governmental clients across the US-EMEA corridor.
Institutional Affiliations

Where Elizabeth Sits

Chatham House

St. James's Roundtable, a membership tier for women in geopolitics. Members drawn from Royal Households and international policy circles.

Kinross House

Ten years directing Track Two diplomacy gatherings in Scotland. Defense, national security, and emerging technology. Alumni from Napa to Dallas to London.

Trilogue Salzburg 2025

"Evolution or Disruption?" , the essay that introduced the Czar/Diplomat framework to an international policy audience. The intellectual foundation of Elizabeth's current body of work.

Coral Gables Congregational

Board of Congregational Life. Community and civic engagement anchor in South Florida.

Medicines for Malaria Venture

Board member. Gates-funded global health initiative focused on developing antimalarial treatments for the world's most vulnerable populations.

Ditchley Park

Programme Committee. One of the world's most prestigious policy conference venues, convening international leaders on geopolitics, governance, and emerging global challenges.

Strategy International

Board member. Strategic advisory body operating at the intersection of global policy, business, and diplomacy.

Work with Elizabeth

Direct enquiries welcomed for advisory engagements, speaking bookings, and media appearances.